Did you know? ‘Cause you probably should.
“Did you know 4.0″ is a gem of a video that showcases just how massive social media’s impact is.
Check it out!
The part that grabs me the most is that 250 million unique users visit facebook, myspace and youtube each month, while a meager 10 million viewers watch three major news networks. With social websites receiving such attention, it becomes imperative that marketers learn how to use these networks.
After all, you want to be where your customers are.
The video creates the tense question, “What next?” Sure, it’s great to have all this information regarding the huge shift taking place, but what should a marketer do with it?
Traditional marketing may be in steep decline, but (recession aside), people still actively consume. So, solve the problem: reach people in the platforms they use.
Aka – get online, and do it now.
However, there’s a difference between being online and being online effectively. Team Obama certainly nailed down the best practice with its campaign. That equation was: social change + social media = $$$. Its popularity spread from person to person, from network to network. This organic growth toppled McCain, who couldn’t compete via traditional marketing means.
My only issue with this video is that it fails to address demographic information. WHO are the 250 million social media users? Once that’s answered, you can decide WHY you need to get into their worlds.
XPLANE, The Economist, Scott McLeod, Karl Fisch, Laura Bestler teamed up to produce this video. It was released in September 2009, and has already had over 800,000 views on youtube.
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